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LOKO GOES LOCO

Lokomotiv Basketball Club first tested their new brand identity in season of 2015/16. Good old vintage graphics and disco of the late 80s brought back memories for Loko fans at home and the rest of Europe. On the road to Euroleague Final Four, Lokomotiv managed to overcome its rivals by playing great defense and bringing their fans together under the new Super Club banner!

Stayfirst designed and developed the new Loko concept loosely based on Grand Theft Auto (GTA) video game style to match the newly evolving fan base demographics. The new brand identity was very well received by thousands of club fans prompting recognition by the sponsors and consequently generating new revenue from advertisers featuring Loko Basketball Club identity on posters, t-shirts, LED billboards and other medias.
 

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