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LOKO GOES LOCO

Lokomotiv Basketball Club tried its first season branding in 2015/16 season. Vintage, good old graphics, and disco of the late 80s stuck in memory of not only Loko’s fans, but also the whole of Europe. On the road to Euroleague Final Four, Lokomotiv not only showed a great defense and steadily defeated noble rivals, but also looked nice. That’s how one becomes a super club. GTA style perfectly matched the general concept developed by Stayfirst. Graphical images of players were used on outdoor advertising, LED boards, folders, posters, and even fan’s T-shirts as prints. 

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